My review of MarketingSherpa's Search Marketing Benchmark Guide 2007
I have finally written and uploaded my review of MarketingSherpa’s Search Marketing Benchmark Guide 2007.
This is an incredibly comprehensive guide, with charts, tables and data on almost every page.
Here are 10 questions I pose in my review. If you would like to know the answers to all or any of these, you may want to get yourself a copy of the guide.
1. What do companies typically pay per click in various different industries and industry categories?
2. How do the top four search engines compare when it comes to demographics and usage?
3. What kind of budgets do my competitors have for search marketing? What should my own search budget be next year?
4. What should I test to improve my search marketing results?
5. How much should I worry about click fraud?
6. Is it worth hiring a professional Search Engine Optimization company for organic search? Will they deliver better results than we can achieve in-house?
7. Has the way in which people look at search results pages changed? How much of any given page do they actually look at? And are there differences in this regard between the major search engines?
8. What kind of conversion rate should I expect from my PPC and organic search listings?
9. How many of my prospective customers use shopping comparison sites?
10. Are Press Releases really a good way to generate qualified traffic and inbound links?
Read my review of The Search Marketing Benchmark Guide 2007...
