This is a question under discussion in a private forum I belong to.
The thrust of the thread was suggesting that you are more likely to find websites on page one of the search results, and less likely to find blogs.
I felt compelled to contribute the following (slighly edited since posting)...
I think the fact that Google search results deliver theme-based websites more often than blogs has very little to do with the platform, and everything to do with the quality and content of the website or blog.
As every webmaster knows, success depends a great deal on staying the course. The tortoise beats the hare. And as every successful webmaster will tell you, you have to get over the hump and keep adding more and more content.
To succeed, you have to be stubborn, hold the faith and keep writing and improving.
I think the reason why so many blogs fail to do well is that blogging platforms attract people who are impulsive and want a fast result. They want an inexpensive, easy to use platform that allows them to get started right now. They don’t want to do the hard work.
Blogging services attract people who want the easy button.
Those same people would likely also fail if they wrote a theme-based website.
It’s not the platform, it’s the people.
Let me give you an example.
Check out SingleServeCoffee.com. It’s a blog, built on a rather old and unsophisticated custom platform.
The subject is single serve coffee. It was started by a fellow call Jay Brewer a few years go. His site is number one for dozens of very profitable keywords. In fact, he did so well with this blog, he created a work-from-home company called Blogpire.com. He now publishes ten or more theme-based blogs, all on the same, rather clunky platform. Does it work? It works well enough for him to have several remote employees and pay their salaries.
His secret? The same as ours. He works hard and never gives up.
Another way to check out the fact that blogs are perfectly capable of dominating page one of the search results is to explore some specific topic areas. Go to Google and search for “technology gadgets” or “high tech gadgets”. The blogs win hands down. Not because they are blogs, but because they are really good blogs and better than the competing websites.
I could go on and on. (And often do.)
But I’ll just restate my main point. There is nothing about a good website that gives it an advantage over a good blog when it comes to search results. The Google algorithm doesn’t care whether it is looking at a website or a blog. It doesn’t give one platform more gold stars than the other.
The differentiating element is not the platform. It’s the people or person behind the platform.
The thrust of the thread was suggesting that you are more likely to find websites on page one of the search results, and less likely to find blogs.
I felt compelled to contribute the following (slighly edited since posting)...
I think the fact that Google search results deliver theme-based websites more often than blogs has very little to do with the platform, and everything to do with the quality and content of the website or blog.
As every webmaster knows, success depends a great deal on staying the course. The tortoise beats the hare. And as every successful webmaster will tell you, you have to get over the hump and keep adding more and more content.
To succeed, you have to be stubborn, hold the faith and keep writing and improving.
I think the reason why so many blogs fail to do well is that blogging platforms attract people who are impulsive and want a fast result. They want an inexpensive, easy to use platform that allows them to get started right now. They don’t want to do the hard work.
Blogging services attract people who want the easy button.
Those same people would likely also fail if they wrote a theme-based website.
It’s not the platform, it’s the people.
Let me give you an example.
Check out SingleServeCoffee.com. It’s a blog, built on a rather old and unsophisticated custom platform.
The subject is single serve coffee. It was started by a fellow call Jay Brewer a few years go. His site is number one for dozens of very profitable keywords. In fact, he did so well with this blog, he created a work-from-home company called Blogpire.com. He now publishes ten or more theme-based blogs, all on the same, rather clunky platform. Does it work? It works well enough for him to have several remote employees and pay their salaries.
His secret? The same as ours. He works hard and never gives up.
Another way to check out the fact that blogs are perfectly capable of dominating page one of the search results is to explore some specific topic areas. Go to Google and search for “technology gadgets” or “high tech gadgets”. The blogs win hands down. Not because they are blogs, but because they are really good blogs and better than the competing websites.
I could go on and on. (And often do.)
But I’ll just restate my main point. There is nothing about a good website that gives it an advantage over a good blog when it comes to search results. The Google algorithm doesn’t care whether it is looking at a website or a blog. It doesn’t give one platform more gold stars than the other.
The differentiating element is not the platform. It’s the people or person behind the platform.
