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April 08, 2008

The pleasure of unsubscribing.

Over the years I have subscribed to dozens of different e-newsletters. I suppose I am a little impulsive. I find a writer or marketer I think might be interesting, and sign up on the spot.

The problem is, most of them then take my subscribing as a sign that they are free to deluge me with increasingly breathless demands that I not only read what they say, but also click on all their links and buy something.

At this point I sigh and mark them as Junk. I don't mark them as Spam. That wouldn't be fair. I did subscribe after all. But I don't want them filling my inbox.

A few times a week I'll take a peek in my Junk folder and maybe read one or two emails.

I thought I had things made with the Junk folder option. I figured I could still view these emails if and when I wanted, but wouldn't be distracted by their appearance throughout the day.

But I was denying myself a huge pleasure.

Today I opened my Junk folder and unsubscribed from a dozen or more lists.

What a glorious, liberating experience that was. It felt great and I highly recommend it.

Now I won't even be tempted to waste time looking through Junk.

June 20, 2007

The perfect e-newsletter – from Gerry McGovern

If Gerry gets to read this, he will probably be surprised. We haven’t seen each other or corresponded for some time now.

But while preparing my report, The 6 Elements of a content-rich, money-making e-newsletter, I was trying to remember which e-newsletter I had subscribed to for the longest time.

And the answer is: NEW THINKING by Gerry McGovern.

How has he held my attention for the last five years or so?

By sending me useful, relevant content, once a week. 

The format has stayed the same all along. He writes a short article. He announces the dates of his upcoming Masterclass training days.

And that’s it.

Job one is the delivery of valuable content in the form of an article.

Job two is promoting the dates and locations of his Masterclasses.

He holds his readers’ attention with his articles.

He monetizes that attention with his Masterclasses.

Best of all...he doesn’t add any clutter.

Perfect.

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