nick usborne's blog

Some free guides to writing for the web, and other related topics...

A couple of years back I experimented with writing some short guides to writing for the web, and then selling them for a few dollars each.

I never did sell many copies, but I think the guides are useful.

My plan B is to make them available free.

The ones I have uploaded so far are now on my Scribd page. More to follow soon.

7 Ways to Power Up Your Landing Page Headlines

I have just completed the latest in my series of short Conversion Rate Checklist Guides.

This one is on the topic of landing page headlines. I chose this subject simply because the headline plays such a critical role on any landing page.

The headline is the first thing visitors will read, and either wins or loses their attention within the first few seconds.

You can find out more about the guide, and buy it, through FreeIQ.

To find out about my other Conversion Rate Checklist Guides, visit ConversionInsights.com

Trouble buying one of my Conversion Rate Checklist Reports?

As I have mentioned in previous posts, I recently uploaded the first two of a series of Conversion Rate Checklist Reports to FreeIQ.

6 Questions to ask yourself when writing Subject Lines for your emails

and...

7 Ways to Optimize the Performance of Your Home Page

However, over the last week a number of people emailed me saying they had tried to purchase one or both reports, but had problems with the checkout pages.

I spoke with the folks at FreeIQ and it seems they have had some teething problems with their shopping cart.

If you have tried to purchase a report, but hit a glitch in the cart, email me and we’ll figure something out through PayPal.

You can find a full list of all my “non-article” content at ConversionInsights.com

7 Ways to Optimize the Performance of Your Home Page

In my last post I talked about how FreeIQ makes it easy for me to upload and present “non-article” content like PDFs, audio, video, webinars and more.

They made it easy, so I’m getting started.

One of the first things I am doing is creating a series of short “Conversion Rate Checklist Reports”.

These are short reports, just 10 to 20 pages long, some with screenshot illustrations.

The idea is to focus in on a single aspect of online marketing, and then present a number of ways in which one can make improvements and increase conversion rates.

These are pretty much the same checklists I use myself when optimizing pages and emails for my own clients.

More often than not, I have either been involved in testing, or found another source of test data that supports each recommendation.

You can find out more about 7 Ways to Optimize the Performance of Your Home Page here...

And at any time, you can check out the growing list of Conversion Rate Checklist Reports here at CoversionInsights.com.

Does the placement of photos and other graphic elements impact sales page conversion rates?

How many web designers consider the impact of their choice of images on a web site sales or subscription page?

How many consider the impact of these choices on the page conversion rates?

And how many actively use and position graphics in such a way as to increase sales and revenues?

I’m not sure too many designers think about how the design of an offer page, and the graphics which are included, influence how the page is read and how many people ultimately make a purchase of complete a subscription form.

But one thing is for sure – the use and placement of images and graphics DOES have an impact on conversion rates.

I have written about this in more detail in a recent article on my nickusborne.com site, Do too many graphics reduce sales page conversion rates?

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