On my coaching site for freelancer writers and copywriters I talk about some of the specific ways in which a coach can help grow your business.
But, in reality, the items I list are there simply because I know that people like to see specific ways in which I can help them. They want to see “five ways” in which coaching can help them.
But the biggest benefit isn’t in those lists.
The real magic of coaching isn’t about what I can “teach’ for my clients, it’s about how I can help them overcome internal constraints of their own.
When I think back to when I used a coach myself, I remember he asked me whether I would like to double my income. Without thinking about it, I simply laughed and said, “I don’t want to double it, I want to increase it by ten times.”
By asking the question, he allowed me to open something inside of myself that had been invisible and closed up until that moment. My ambition was larger than I thought. That was a transformational moment for me.
There were other times during our coaching that he managed to open other doors that I hadn’t even realized were closed.
I don’t think he ever told me anything I didn’t know before. He didn’t offer me five “killer” ways to grow my business. He just helped peel back the internal constraints that were holding me back.
That’s the true magic of coaching.


