nick usborne's blog

How much is a good page of web content worth?

Good question.

How much is it worth to you or your business if a page attracts 100, 500 or 1,000 organic search engine visitors each day, every day?

What is the longer-term cash value of a page that drives a ton of social media activity?

How about a page that hits the sweet spot with Google AdSense?

Or a page that converts readers to buyers through affiliate links?

Or a page that is written to drive sales of your own products or services?

Sometimes we get so involved in the day-to-day process of writing new content pages, we lose sight of their potential value, particularly over the long term.

Put simply, we should pay a lot more attention to each page, and write it with a view to its ultimate potential as a source of direct or indirect income.

Above all, we need to create quality content.

This is why I created Web Content cafe.

As a member you get immediate access to the 120 content ideas already in the archive, with new posts being added 5 days a week.

The cost for access to all those ideas is just $14.95 a month, and you can cancel at any time.

Which brings us back to the income potential of just one new web page.

If Web Content Cafe membership led to the creation of just one new revenue-generating page a month, that would more than pay for your subscription.

If you wrote ten, or added a new page every day...the sky’s the limit.

Learn more about Web Content Cafe membership...

 

Different ways to profit from Web Content Café membership...

Different people profit from their Web Content Café memberships in different ways.

Some are freelancers, and use the daily content ideas to add value to their relationships with their clients.

Some are small business people and use the ideas to attract and engage new visitors to their websites.

Some use the ideas as inspiration for new pages on their own, money-making websites.

And others, like Jana Picou, work for organizations and use the ideas to inspire a group of internal writers.

Here is how Jana leverages her Web Content Café membership:

“I like to start every morning at work by setting aside the first half hour or so reading the day’s content idea. If it’s helpful–which most posts are–I write a short summary or jot down the main ideas and log them in a Word doc.

Some of the ideas I can immediately implement. Others I spend a few minutes brainstorming about how I can use them for my organization’s site in the future. It’s a quick reference for me as well as for sharing new ideas with my boss.

I’ve found the Web Content Café to be one of most efficient ways of getting relevant and current info to web writers – something I appreciate in a fast-paced work environment!

Thanks!”

Jana Picou, Joycemeyer.org

Whether you are a freelancer, are employed, or are writing your own website – you can quickly profit from the daily content ideas you receive as a Web Content Café member.

Learn more about Web Content Café...

27 Web content ideas so far - and the next one coming at 6:45AM EST tomorrow.

At web Content Café I add a new web content idea every day, five days a week.

That means you can sit down each morning and find the inspiration to write a new page for your website.

- Some of the daily post link to tools you can use to identify page topic ideas.

- Some make suggestions as to the type of content you should be adding to your site.

- Some focus on a content best practice to apply.

- Some help you build strength in new areas, like social media, SEO, content marketing etc.

What is the value of adding a new page to your website each day? Well, you don’t need me to answer that question if any of the following apply to you:

- You want more search engine traffic coming to your site.

- You want your readers to come back to your site more often.

- You monetize your site with affiliate programs.

- You monetize your site with contextual ads like AdSense.

- You want to engage your readers until they are ready to buy.

Quality content is the lifeblood of pretty much every website. You need more pages. You need to attract new readers. You need Google to love your site. You need to engage your readers more frequently.

You know all this. But you also know it’s not always easy to keep coming up with new ideas for quality pages.

Well, that’s what Web Content Café is about.

Learn more about Web Content Café here...

How to get your boss to pay for your Web Content Café Membership.

How to get your boss to pay for your Web Content Café Membership.

View more presentations from webcontentcafe.

Learn how Web Content Café membership can help you and/or your company with content marketing ideas and best practices...

There are now 14 web content ideas posted for members on the Web Content Café.

At the Web Content Café I post a new content idea each morning. I’m now up to 14.

Each idea will inspire you to add a new, high-value page of content to your website. And, as we all know, the more content pages you have on your site, the higher the potential for increased search engine traffic.

That’s the whole point of Web Content Café.

More pages to attract organic search traffic.

More pages written to engage and delight your readers.

More pages that can be shared through social media sites.

And, of course, more pages almost always result in more income, one way or another.

The people who signed up when I first launched the site had to patiently wait for their first few content ideas, day by day.

Sign up now and you can access the first 14 ideas immediately. Plus, you’ll keep receiving new content ideas, delivered fresh daily.

And at any time you can dig in to the dozens of member-only content-best-practices articles already on the site.

Learn more about Web Content Café membership...

Your second chance to get live training with my Money-Making Websites program.

In my last post I wrote about the success we had with the live training program for How to Write Your Own Money-Making Websites.

Well, we are going to do it again.

All live, for a whole new group, starting May 3rd.

And for this group things should get even better.

How come?

Because everyone will be able to access all the existing content on the training membership site.

The membership site went live with the first live training and now includes thousands of posts. So there is a ton of useful information already on the site.

In addition, everyone who takes part in the new training will benefit from the support and encouragement of existing members who already have their own money-making websites online.

In other words – you get the program, seven weeks of live training with me, plus the support of a vibrant, successful and supportive group of site owners.

And all this is included in the regular price of the program.

Not bad, even though I do say so myself.

If you would like to see some of sites created by members of the first training group, here is the catalog.

If you would like to take part in the second round of training sessions, you must purchase the program before April 23rd. The new round of training webinars begins on May 3rd.

If you have ever wanted to create a big second income by writing a site that makes you passive income, month after month and year after year, now is the time to get started.

And...if you already have the program, whenever you purchased it, you are eligible to take part in the training.

And if you took part in the first training series, but feel you still need an extra boost, you can join us again starting on May 3rd.

Learn more about the program here...

It doesn't happen often, but I feel proud and excited about this.

Wow! (I very rarely say Wow).

This really is exciting. (I hardly every get very excited about stuff.)

A little over a year ago I wrote a new program, How to Write Your Own Money-Making Websites. It was published by the folks at AWAI, who did a great job.

Naturally, I hoped I had written something that would help people make some extra money by writing a website on a topic that interested them.

That was the promise of the program.

Well, the thing about writing a program is that you rarely get a ton of feedback. Sure, you get a few emails. But I never expected to get to know so many people who purchased that program, or to see so many of the websites they created.

Things changed when we created a membership site for everyone who got the program, and then we started a series of webinars to help people get started and stay on track.

The outcome has been amazing.

Those of us with access to the membership site have been able to see hundreds of people working on their sites. It’s an amazing, diverse community, alive with questions, answers and encouragement.

And now we have created the first edition of a catalog, to highlight some of their work.

Take a look at the How to Write Your Own Money-Making Websites catalog here.

(Best viewed in full screen mode. You can download it as a PDF as well.)

I really am excited to see people creating so many great websites.

And although such feelings don’t come naturally to me, I feel proud to have been able to provide the spark and some of the knowledge to help so many people get started.

Feels good. ; )

Bonus Chapter: New Path to Retirement Riches

When I hear from people who have read New Path to Riches, more often or not they are retired.

At first, this surprised me. But it really shouldn’t have.

This is a model for making money that is ideally suited to anyone who is retired, or getting close.

New Path to Riches is about writing a website, based on a topic that interests you.

Who has plenty of time to write a great website?

Who has a whole lifetime of experience to draw on?

Who has the wisdom to know that “get rich quick” is an empty promise?

People who are retired. That’s who.

Making a second and passive income by sharing what you know through a website is a great way for retired people to supplement their incomes. And goodness knows, more and more people are having to find a way to supplement their retirement income.

It used to be that you could depend on your retirement savings to provide a comfortable retirement. But not any more.

If you are retired, or getting close, click the link below and get your free copy of the bonus chapter.

If you are not, please share the link with someone you know who is retired, and has the time and knowledge to share what they know through a website of their own.

This link will open a PDF version of the bonus chapter.

New Path to Retirement Riches...

Billions of questions are asked online every single day.

Here is the opening paragraph of an article in today’s The New York Times.

"Two companies that produce massive quantities of new content every day, Answers.com and Demand Media, are rapidly moving up the list of top U.S. web properties, as measured by comScore. Answers.com has risen from #26 to #13 in just two months, and Demand Media has risen from #24 to #15 in the same time period. Answers.com has nearly 38 million pages of content on the Web so far; Demand Media produces 2000 new pieces of content a day."

Put simply, a billion people worldwide go online in search of answers to their questions every day.

Maybe they want to know where to find a squirrel-proof bird feeder.

Or how to age a pair of new jeans.

Or where to stay on a trip to Paris.

Or how to make low-acid coffee.

Or how to find a spare part for a vintage motorcycle.

The list of questions is endless. Hence the extraordinary growth of Answers.com.

What does this have to do with you and me?

Well, it certainly is of interest to me, because my own website, CoffeeDetective.com, is based on answering questions.

Every page on the site provides answers to question people have about making coffee. Thousands of people type questions into Google and find my site as a result. I also have a dedicated Q&A page to answer specific questions people post to the site.

And you can do the same – becoming a trusted source of answers on a topic that interests you.

Can we compete with sites like Answers.com? Sure we can.

Our sites may never be as big, but we have some advantages.

1. Our sites are focused on one topic only. This means we can present ourselves as authorities in that area. At Answers.com you have no way of knowing whether you can trust the answers to your question.

2. Our sites have character and personality. Answers.com is just a vast silo of questions and answers. There is nobody there, behind the counter. There is no personality to the site. It’s big, but it isn’t personal.

The growth of Answers.com isn’t something for us to worry about. But it is a sign that more and more people are turning to the web for answers to their questions.

And that is great news for those of us who write our own money-making websites.

Our sites are poised to answer people’s questions in a human, personal and authoritative way.

To find out how to tap into this vast and growing appetite to find answers online, get a copy of my book, New Path to Riches.

Read Chapter One of my new book, New Path to Riches.

I have been busy again, and have just published a new book, New Path to Riches.

New Path to Riches is on the same topic as my full course, How to Write Your Own Money-Making Websites.

So why did I write a book, when I already have the course?

The reason for writing the book is simple...

Buying the course and spending the time to write a website is a big commitment.

For each person who has already purchased the course, I think there are probably hundreds of others who are intrigued by the idea of writing a money-making website, but not yet ready to fully commit.

The book is designed to be a stepping stone between feeling intrigued...and making that bigger commitment.

Reading New Path to Riches is just a small step. But it does paint the full picture. It tells the complete story, and shows how various elements in the business world have converged to open the way for people to write quality websites which can make good money.

What are these converging elements?

1. Traditional sources of information are struggling. Newspapers are shutting down. Magazines are closing their doors or getting really skinny. Why? Because advertisers are taking their money online. There is just less information to be found in print these days.

2. Big media and big websites don’t do a very good job at providing information on very narrow topics. Big websites are there for you when you search with the word “coffee”. Websites created by enthusiasts are there for you when you search with the phrase “organic coffee pods”.

3. More and more we are faced not towards big media, but towards each other. We spend less time on big company sites, and more time interacting with each other, via blogs, Facebook, Twitter and so on.

4. We prefer to learn from the “expert next door”. Trust in big media is declining, interest in learning online from other people like ourselves is increasing.

You can probably think of other trends which are also pointing in the same direction.

The point is, there has never been a better time to create your own website on a topic that interests you. There are a mass of tools available to help you build the site, attract visitors and make some money.

Reading New Path to Riches is the first step.

Get it for yourself. Or for your son, your aunt, your neighbour, your mother, a colleague, a friend, or a group online.

You can get the first chapter of New Path to Riches free here...