To be honest, I have no idea.
But inspired by this post at Mashable, I went ahead and did it.
My my custom short url is write.nu.
It fits the bill, because it is short, it lets people know I’m all about writing, and the .nu domain is the same as the initials of my name...Nick Usborne.
All very cute, but will it make any difference to anything? According to the Mashable post, I should get some branding brownie points by having my own shortening url. We’ll see.
Even if that isn’t the case, the service behind the actual shortening process for my short domain is Bit.ly, so I will at least be reminded to use Bit.ly more often, and benefit from their excellent reporting data.
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