nick usborne's blog

Why now is the time to carve out a profitable new niche as a freelance online copywriter.

On Tuesday April 19th, I’ll be giving a free teleconference call on the opportunities for freelance copywriters who want to work online.

Budgets are shrinking in the world of traditional print and broadcast copywriting. Most of that money is now being spent online – on websites, emails, enewsletters, social media and online advertising.

According to Forrester Research, 60% of companies are increasing their online marketing budgets simply by taking that money out of their offline budgets.

So if you plan on making a living as a freelance copywriter over the years and decades ahead, it makes sense to go where the money is flowing...online.

However, you can’t simply take your offline copywriting skills and then set up shop as an online copywriter.

Copywriting online requires a quite different skill set.

And that’s what Tuesday’s teleconference call is all about.

Here are just some of the questions I’ll be answering.

- In which ways is being an online copywriter different from being an offline copywriter?

- How much are companies now spending on marketing and advertising online?

- What kind of work can freelance online copywriters expect to be given?

- Which are the most profitable types of online copywriting work?

- As a freelance online copywriter, how do you to set about finding clients? What are the best approaches and strategies?

- Do both B2C and B2B companies outsource work to online copywriters?

- What steps should you take to establish yourself as a freelance online copywriter?

If you would like to know the answers to those questions, and more, register for Tuesday’s call. It’s free, but you do need to register.

 

Take the 30-day cure for thin and disappointing content.

For any site that depends of Google for a significant part of its traffic, the days of easy content are over.

Last year’s Mayday update and this year’s Panda update have driven the final nails into the coffin of quick, cheap content.

If you want Google to show your pages on page one of the search results, you need to create content that is truly useful.

In addition, as Google and the other major search engines increasingly factor in social signals as part of their listings algorithms, you need to make your web content shareable.

In other words, if your content isn’t good enough to make people want to share it through social media, you’ll be at a real disadvantage.

So...what is the 30-day cure?

Simply sign up for Web Content Cafe membership, and spend the first 30 days going through our archive of almost 250 content ideas.

Then use those ideas to increase both the volume and quality of the content on your site.

After the first 30 days you can decide whether to continue your monthly membership, or cancel.

Either way, access to those 250 ideas will be well worth your first month’s subscription.

Learn more and sign up for Web Content Cafe membership...