Whammy #1: The recent Farmer update from Google has devastated thousands of sites across the web, particularly those with thin content, scraped content and low-value content.
Whammy #2: At the same time, Google’s growing interest in social signals means that a lot of perfectly good content is falling in the rankings, simply because it isn’t being shared enough through social media.
For over a decade, the practice of delivering quality content has been pretty stable. Thousands of companies have grown and prospered through the application of consistent and reliable content marketing strategies.
But right now, we are in the throes of huge upheaval.
Those old, reliable strategies are no longer working as well.
Today, you not only need to deliver high-value content, but you also need to enrich it by making it shareable through social media.
In other words, content that gets shared the most has a big advantage.
This is why the focus on the daily content ideas I deliver at Web Content Cafe is focussed on these two essential factors:
- Content with high value
- Content that generates strong social signals
If you are not yet a subscriber at Web Content Cafe, today would be a very good time to make the leap.
The world of web content is changing fast, and if you’re not riding this wave of change, you’ll be left behind, treading water, and going nowhere.
Learn more, and sign up for Web Content Cafe membership here...
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