I wrote a guest post for the SiteSell Blog last week (Thanks for the invitation to contribute!). Here is a short excerpt from what I wrote:
“When I created the Facebook page, I realized I would have to start working on the page, and on my site, every day. If you want to do well with social media, you have to remain engaged daily.
The result? Traffic to my site has significantly increased over the last few months. A small part of that can be attributed to traffic coming in directly from my Facebook page. I imagine there have been some SEO benefits too.
But I believe most of that new traffic is arriving because I am doing a lot more with the site itself. I am adding a lot of new pages, updating old pages, and generally being more active with the site.
In other words, social media is working well for my site primarily because it is forcing me to work harder on the site itself.
There are plenty of good reasons to get involved with social media, but for me, this has been the most beneficial of them all.”
(Read the full post, and the comments it attracted.)
I find it interesting that it took a commitment to engage through social media to force me to pay closer attention to my main website.
And I don’t think I’m alone.
I think thousands of companies are getting into social media, and at the same time realising that they need to start adding a lot more new content to their sites as a result.
Which, of course, brings us to Web Content Cafe – your source for new web content ideas, with a fresh content idea being posted daily, five days a week.
Learn more about Web Content Cafe membership here...
