nick usborne's blog

Why I turned down a $100k+ offer for my coffee website...

"How to Write Your Own Money Making Websites" is by far the most popular of all my programs.

And I can understand why. The passive income I make with my own “hobby sites”, like CoffeeDetective.com, is the income I like best. It comes in each month, rain or shine, and even while I am on vacation.

If you write for a living and don’t yet have one of more of these money-making websites, I encourage you to get started.

If you choose a topic that interests you – and in my case, that’s coffee – then working on the site is more of a hobby than work.

Plus...given some time and work, that hobby site can start generating a significant income. It’s a separate stream of income, and it can really make a difference.

For instance, the income from my coffee site pays my mortgage, my utilities, my car payments, my groceries...and more. It actually earns me a sum in excess of the average family income here in North America.

Plus, I have created an asset. A few months ago I was offered a cash payment for the site in excess of $100,000.

Not bad for a hobby.

I didn’t accept it, because I know my site can earn me a lot more than that over the next few years.

Sound like the kind of “hobby asset’ you would like to have?

If you get your own copy of How to Write Your Own Money Making Websites before October 29th, you’ll save $100.

Plus you’ll get immediate access not only to the full program, but also to the recordings of an 8-week webinar training program.

Learn more about How to Write Your Own Money Making Websites here...

 

 

What the Bing plus Facebook relationship means to you and your sites...

As you may have heard, Bing is starting to feature Facebook “Likes” in its search results.

This means that a search results page on Bing will start showing which of the pages your Facebook friends like, and how many of your friends like them.

What Bing is doing is just the beginning. It’s the first step in using social media to give popular site pages more prominence in search results listings.

This is huge, because until now, the position of pages featured on any given search results page has been determined by the relevance of the page, and the authority of the page, as determined by inbound links.

Google in particular relies heavily on inbound links to help it figure out how good a site page is, and where it deserves to be placed on its search results pages.

So here is the question...

Which is the more reliable indicator of page quality – inbound links, or social media “likes”?

Only time would tell. But my guess is that the use of social media, as a means to help determine which pages get listed on page one of the major search engines, is going to grow very quickly.

So what does this mean for you and your own site or sites?

It means you have to become seriously engaged with your readers through social media. It means having a Facebook page. It means having a Facebook Like button on your content pages.

But it also means creating plenty of new, fresh, social media friendly content. The days of occasionally adding a new evergreen content page are over.

You need to add more pages to your sites, more often...and you need to make them shareable.

OK...now we come to the part where all roads seem to arrive at me recommending Web Content Cafe.

Well, there is a reason for that. I created the site earlier this year because I could see how social media was becoming more and more important, across the web. And I knew that social media needs feeding, with fresh content, regularly.

That’s why the promise of Web Content Cafe has always been to provide you with a new content idea daily, five days a week.

Bing is just the first to integrate social media likes in its search results, but it won’t be the last.

You can no longer hope for high listings just with strong SEO and inbound links.

Now you need to appeal to social media sites too.

And that means adding fresh, shareable content to you sites daily.

If you want some help with that, sign up for Web Content Cafe membership...

 

 

How much is a good page of web content worth?

Good question.

How much is it worth to you or your business if a page attracts 100, 500 or 1,000 organic search engine visitors each day, every day?

What is the longer-term cash value of a page that drives a ton of social media activity?

How about a page that hits the sweet spot with Google AdSense?

Or a page that converts readers to buyers through affiliate links?

Or a page that is written to drive sales of your own products or services?

Sometimes we get so involved in the day-to-day process of writing new content pages, we lose sight of their potential value, particularly over the long term.

Put simply, we should pay a lot more attention to each page, and write it with a view to its ultimate potential as a source of direct or indirect income.

Above all, we need to create quality content.

This is why I created Web Content cafe.

As a member you get immediate access to the 120 content ideas already in the archive, with new posts being added 5 days a week.

The cost for access to all those ideas is just $14.95 a month, and you can cancel at any time.

Which brings us back to the income potential of just one new web page.

If Web Content Cafe membership led to the creation of just one new revenue-generating page a month, that would more than pay for your subscription.

If you wrote ten, or added a new page every day...the sky’s the limit.

Learn more about Web Content Cafe membership...

 

Nice testimonial from a Web Content Café member...

Most of the testimonials I receive are pretty short. Something along the lines of “Love it! Thanks!”

So it’s nice to receive something a little more detailed and descriptive from time to time.

Thank you, Fernando Labastida, for sending in the following:

"I know Nick Usborne is an excellent web copywriter and copywriting teacher, but I was sceptical at first that a membership site with new content ideas would be worth the subscription cost, since it wasn't organized as a course.

However, what I discovered was that each and every content idea Nick had was new, fresh, and valuable. I applied several of his ideas to my own site that I maintain in Spanish (http://latinitmarketing.com). Yes, content ideas are portable between different languages!

For example, I had been writing for my audience only, forgetting about SEO. However, I found that the key words I was using did not attract the most visitors. I took Nick's idea to check Google Analytics and Wordtracker, and found that I was missing out on a big opportunity.

I wrote a few posts with the new, more popular terms (still keeping my audience in mind), and attracted so many new viewers from Google searches that I set a new record for a new post. I realized that by adding seemingly insignificant but impactful details provided by Nick to my writing I could generate a greater impact on the results I get. Thanks Nick!"

Learn more about the benefits of receiving a new web content idea daily, with Web Content Café membership...