Good question.
How much is it worth to you or your business if a page attracts 100, 500 or 1,000 organic search engine visitors each day, every day?
What is the longer-term cash value of a page that drives a ton of social media activity?
How about a page that hits the sweet spot with Google AdSense?
Or a page that converts readers to buyers through affiliate links?
Or a page that is written to drive sales of your own products or services?
Sometimes we get so involved in the day-to-day process of writing new content pages, we lose sight of their potential value, particularly over the long term.
Put simply, we should pay a lot more attention to each page, and write it with a view to its ultimate potential as a source of direct or indirect income.
Above all, we need to create quality content.
This is why I created Web Content cafe.
As a member you get immediate access to the 120 content ideas already in the archive, with new posts being added 5 days a week.
The cost for access to all those ideas is just $14.95 a month, and you can cancel at any time.
Which brings us back to the income potential of just one new web page.
If Web Content Cafe membership led to the creation of just one new revenue-generating page a month, that would more than pay for your subscription.
If you wrote ten, or added a new page every day...the sky’s the limit.
Learn more about Web Content Cafe membership...
I disagree with your point in your #IFD10 presentation that a) Demand Studios content is low quality and b) that being shared on social media sites is an indicator of quality content.
a) I write for Demand Studios and everything we write has to be referenced from high quality sources and is then copy-edited, in detail, before being approved. It's not creative writing I agree, but it does aim to answer questions like "how do I fix my XX computer problem?" or "what treatments are available for YY disease?" We are specifically told NOT to optimise our articles for the SEs but only to the title, and we are NOT given keywords to include. Sure, some of the content is available online but most people don't have a clue how to do research. Our job is to do that research for them and present in an easily-undertandable format.
b) An enormous amount of high quality content will never be shared on social media because it's simply not suitable (e.g. research papers) and a great deal of low quality "pop" content IS shared. Just as tabloid newspapers generally have a higher readership than the broadsheets, items shared on social media tend to be short-lived, trending topics with little depth. Certainly being shared is no indicator of quality.
Posted by: Isobel Phillips | October 31, 2010 at 11:55 AM