Web content is becoming depressingly grey.
How come? It’s about money.
Everyone and their aunt has discovered that if you create short, optimized pages in bulk, you can make out like a bandit with advertising revenues.
Weekend entrepreneurs do it. Even Yahoo! does it.
The outcome is that tens of thousands of short, highly-optimized and low-quality pages are uploaded to the web each day.
Low quality? Absolutely. When you buy in bulk, you buy cheap. When you buy cheap, you get low quality.
However...
If your business is not based on making a killing in advertising revenue, you need to get out of the grey content game.
You need high-quality content that engages your readers and makes them want to come back for more.
You need to create content worth sharing, so it is spread far and wide through social media.
You need to create content that generates leads, subscriptions or sales.
How can you inspire your content writers to create more compelling content?
Get them an annual subscription to Web Content Café.
In addition to dozens of articles on web content best practices, they will also get immediate access to a library of 75 web content ideas.
And from today forward, they can log in to read a new web content idea every day, five days a week.
Learn more about the benefits of Web Content Café membership...
Comments