It’s nice to think that web content creation starts with a group of writers and editors sitting around a table, brainstorming ideas.
That’s happening less and less.
More often you’ll find content ideas being selected by an algorithm. Spearheaded by Demand Media, this approach involves algorithms determining the supply and demand of topics online and then spitting out headline suggestions...thousands of them every day.
Writers then get $10 - $15 per article written. Because the pay is so poor, even good writers can’t spend enough time to write quality articles, or posts.
The outcome? A flood of low-quality content, with tens of thousands of these short, low-quality pages being published online every day.
- If you are a writer, you’ll have to work extremely hard to make a living writing for this model.
- If you are an online publisher or merchant, you run the risk of severely damaging your brand by becoming associated with low-quality content.
What’s to do?
Differentiate yourself, and your website, by zagging while the algorithms zig.
Focus on quality content. Attract more visitors. Engage more readers. Build your brand. Leverage social media by creating content worth sharing.
It is to help you do this that I created Web Content Café.
In addition to dozens of articles on content best practices, members also get access to a new content idea, published daily.
There are now 76 content ideas in the archive, available to you immediately when you sign up. Then you get a new idea each day, five days a week.
Subscribe for yourself, or have your company or clients subscribe.
And escape the contagion of low-quality, algorithm-generated content, and all the ill-effects that come with it.
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