nick usborne's blog

A great example of how to use Web Content Café Membership...

Some members grab onto an idea or two a week for a new page for their website. But here's an example of someone who is getting great value from her membership by acting on just about every content idea I publish!

"I wake up at 7 am each morning, pour myself a coffee, and check out the newest article you've posted. I have to admit that each article is chock full of excellent ideas! I've used a number of them including: buying magazines to determine the hottest selling current topics; adding a slide show; writing how to articles; including an opinion poll; writing a content-rich article each day so the search engines and humans keep coming back; and having a "What's New" page on my site.

There are many other suggestions you've made that I plan to use in the future including writing a book review on the best books on my topic.
 
The biggest traffic increase came just after I added a slide show. I plan to add a few more in the near future."

Glenda de Vries, NursingMenopause.com

Learn more about Web Content Café Membership...

27 Web content ideas so far - and the next one coming at 6:45AM EST tomorrow.

At web Content Café I add a new web content idea every day, five days a week.

That means you can sit down each morning and find the inspiration to write a new page for your website.

- Some of the daily post link to tools you can use to identify page topic ideas.

- Some make suggestions as to the type of content you should be adding to your site.

- Some focus on a content best practice to apply.

- Some help you build strength in new areas, like social media, SEO, content marketing etc.

What is the value of adding a new page to your website each day? Well, you don’t need me to answer that question if any of the following apply to you:

- You want more search engine traffic coming to your site.

- You want your readers to come back to your site more often.

- You monetize your site with affiliate programs.

- You monetize your site with contextual ads like AdSense.

- You want to engage your readers until they are ready to buy.

Quality content is the lifeblood of pretty much every website. You need more pages. You need to attract new readers. You need Google to love your site. You need to engage your readers more frequently.

You know all this. But you also know it’s not always easy to keep coming up with new ideas for quality pages.

Well, that’s what Web Content Café is about.

Learn more about Web Content Café here...

How to get your boss to pay for your Web Content Café Membership.

How to get your boss to pay for your Web Content Café Membership.

View more presentations from webcontentcafe.

Learn how Web Content Café membership can help you and/or your company with content marketing ideas and best practices...

Web Content Café -- 20 Great web content ideas, and rising daily.

My new Web Content Café site has been up for almost three weeks now, and as of today there are 20 web content ideas posted.

Plus, over the last week alone, 5 new content best practices articles have been added to the dozens of articles already on the site.

In other words, the site is growing daily.

If you haven’t signed up yet, you can now become a member and get immediate access to all those web content ideas and articles – and get a new content idea every week day from now on.

Why sign up?

Because content pages are the lifeblood of every website.

The more quality content pages you have, the more visitors you will get from the search engines.

The more pages people find, the deeper your engagement with your readers.

And, ultimately, the more pages you have, the greater the potential for increased revenues, whatever your business model.

A couple of changes since launch day...

I have added an annual subscription option. Subscribe for a year and you’ll get 12 months for the price of 10, when compared to the monthly subscription option.

This is a great choice for anyone, and particularly for those who have their employer or a client pay the subscription. Paying just once a year just makes things simpler.

I have also added a bonus for every new subscriber. Subscribe now and you’ll get a free copy of Writing Rituals, my popular guide to increasing your writing productivity.

Combine the lessons from Writing Rituals with the daily content ideas from Web Content Café, and you’ll be adding new pages to your website in record time.

This is a must-have subscription for anyone who writes new web content pages on a regular basis.

Learn more and become of member of the Web Content Café...

There are now 14 web content ideas posted for members on the Web Content Café.

At the Web Content Café I post a new content idea each morning. I’m now up to 14.

Each idea will inspire you to add a new, high-value page of content to your website. And, as we all know, the more content pages you have on your site, the higher the potential for increased search engine traffic.

That’s the whole point of Web Content Café.

More pages to attract organic search traffic.

More pages written to engage and delight your readers.

More pages that can be shared through social media sites.

And, of course, more pages almost always result in more income, one way or another.

The people who signed up when I first launched the site had to patiently wait for their first few content ideas, day by day.

Sign up now and you can access the first 14 ideas immediately. Plus, you’ll keep receiving new content ideas, delivered fresh daily.

And at any time you can dig in to the dozens of member-only content-best-practices articles already on the site.

Learn more about Web Content Café membership...

Thinking of becoming an online copywriter? Here is a sneak peek at the outline of my upcoming interview on how to get started, and make money.

On Tuesday, May 11, you can listen in to an interview I am giving about working as an online copywriter.

What will the interview cover?

It turns out I can tell you right now, because I have been given a list of the questions I am going to be asked.

This is a preliminary list of questions. The interview may not follow this exact sequence, but these are the topics we plan to cover...all in 60 minutes.

* How did you get started writing online copy?
 
* So what exactly does an online copywriter do?  What kinds of opportunities are there?
 
* It is useful to understand how to write copy in general before learning to write online copy?
 
* What is the difference between writing for direct mail and writing for the web?
 
* Do you need any technical expertise to be an online copywriter?
 
 * Can you work as an online copywriter part time?
 
* What advice would you give to online copywriter just starting out?
 
* What’s the one project you’d recommend newbies starting out go after?

* What was your first online copywriting project?
 
* What was your favorite project to date?
 
* Do you think copywriters can survive in today’s economy without knowing how to write online copy?
 
* What about marketers and online business owners – should they learn it too?

If you have been thinking about making money as an online copywriter, these questions and my answers may be just the information you need to get started.

The call is free. It takes place on May 11th. And you need to register...

Why the Web Content Café is a membership site, and not an e-book.

Someone asked me today why I went to the trouble of creating my Web Content Café website.

“If you are just sharing web content ideas and best practices, why not just publish an e-book?”

Good question.

It’s true, I could sit down and write 101 web content ideas and then publish them as a PDF.

But if I did that, here’s what would happen...

People would buy the PDF, read all or part of the e-book, and then file it in a folder deep down on their hard drive. Would they then refer to it again? Some would, many wouldn’t.

My purpose with Web Content Café is to help content writers get into the habit of writing new, quality content on a regular basis.

We all know that adding good content to a website adds value.

It keeps the website fresh.

It gives us more opportunities to share through social media.

It engages more readers, more deeply, more often.

It captures more traffic through the major search engines and, over time, lifts the overall ranking of the site.

And it makes more money. With almost any online revenue model, the continuous, regular addition of content eventually translates into increased profits, either directly or indirectly.

That’s the promise of good online content.

But, with the best will in the world, most of us fall far short of adding new pages on a daily basis. We know we should, but other stuff gets in the way.

That is why I created Web Content Café as a membership site. As an e-book, it would be passive, gathering dust on hard drives.

Instead, when you subscribe, you’ll have access to a fresh new content idea daily, five days a week.

It’s a bit like me standing behind you each morning and saying, “Hey, don’t forget to write some new content today. And here is an idea to get you started.”

If you write web content, and feel you would benefit from a gentle nudge each morning to get you started, learn more and sign up for Web Content Café membership here...