Numerous studies and surveys this year have shown that marketing budgets are moving away from print, radio and broadcast – and into online media.
In an article published by MediaPost this morning, the figures reported are confirming the same trend.
Here is a portion of that article:
If you are a freelance writer or copywriter, you need to take notice of these figures. You can’t expect offline media alone to support the growth of your business over the next few years.
Sure, there will always be a demand for print and broadcast copywriters. But the demand is shrinking fast, and the competition will heat up.
If you haven’t done so already, you need to develop your online copywriting skills. And I don’t just mean you should learn about writing single page sales letters online. The real demand right now is for skilled copywriters who understand the full complexity of online media and can write any kind of web page, in addition to email and e-newsletters.
The faster that marketing budgets move online, the greater the opportunity for freelancers who can offer a full range of online copywriting skills.
As far as I know, my online copywriting course is currently the only course of its kind, providing professional-grade instruction on all aspects of writing and copywriting for the web.
Learn more about my course, Copywriting 2.0...
In an article published by MediaPost this morning, the figures reported are confirming the same trend.
Here is a portion of that article:
“A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Justifying this apportionment, 33.9% said ROI for new media is "somewhat" better than traditional, and 28.2% said new media's ROI is "significantly" better.
Along with the good news for digital media, the survey (which focused on executives from companies headquartered in the Western U.S.) delivered some bad news for traditional: 86% of the respondents say they expect their spending on traditional media -- including broadcast TV and radio and print newspapers and magazines -- to remain even (45.7%) or decline (40.3%) in 2010.”
If you are a freelance writer or copywriter, you need to take notice of these figures. You can’t expect offline media alone to support the growth of your business over the next few years.
Sure, there will always be a demand for print and broadcast copywriters. But the demand is shrinking fast, and the competition will heat up.
If you haven’t done so already, you need to develop your online copywriting skills. And I don’t just mean you should learn about writing single page sales letters online. The real demand right now is for skilled copywriters who understand the full complexity of online media and can write any kind of web page, in addition to email and e-newsletters.
The faster that marketing budgets move online, the greater the opportunity for freelancers who can offer a full range of online copywriting skills.
As far as I know, my online copywriting course is currently the only course of its kind, providing professional-grade instruction on all aspects of writing and copywriting for the web.
Learn more about my course, Copywriting 2.0...
Yes, those figures do underline the fact that online copywriting is a growth market, but I'm finding that the demand for print publications is on the up now that the recession is fading. It's important to make sure you're an effective online copywriter, but you also need to be expert at a variety of work if you want to offer more services to your clients.
Posted by: Ben Locker | December 28, 2009 at 04:57 AM