nickusborne.com has been up for almost ten years now, and this is the third major re-design.
But this is the first time I have departed entirely from the original purpose of the site – which was to promote my services as an online copywriter, consultant and speaker.
A great deal has changed over the last decade, including my basic business model and my longer-term goals.
If you have a moment, take a peek at the new site and let me know what you think. It’s still a work in progress, and I have a lot of articles to add over the next little while.
Also, if you are a freelancer, or have any kind of business website of your own, you might want to pause and think about whether your own website is due for an update.
Here are three reasons your website might need attention:
1. If the goals for your business have changed significantly.
2. If the focus of your products or services has changed significantly.
3. If the look and feel of your website has become “old”. Yes, website design goes through fashion cycles. Also, the availability of larger monitors has driven a shift away from narrow websites.
Nothing stands still online, and you need to make sure your website is still supporting your strategy, and pointing clearly in the direction of your goal.
Check it out...nickusborne.com
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