Should you work as a direct mail copywriter or an online copywriter?

To help you make the right decision, consider this:

The Washington Post reported recently that “In the past year alone, the Postal Service has seen the single largest drop-off in mail volume in its 234-year history…. That downward trend is only accelerating. The Postal Service projects a decline of about 10 billion pieces of mail in each of the next two years, going from a high of 213 billion pieces of mail in 2006 to 170 billion projected for 2010.”

Get the picture? Direct mail is dying. Many people will tell you this isn’t the case, but it is. The numbers don’t lie.

Combine the figures above with the news that $65 BILLION in marketing dollars have moved online this year alone and you should get a pretty clear picture of where you should focus your energies and attention.

Of course, becoming a sought-after online copywriter means you need to get some training. You need to know what you are doing and deliver impressive results for your clients.

That’s why I wrote my course, Nick Usborne’s Million Dollar Secrets to Online Copywriting.

This course will take you precisely to where the money is. Companies large and small are desperate to find qualified copywriters who can help them improve the performance of their websites.

This course gives you all the knowledge you need when approaching your prospects.

Comments

[Dean at Pro Copy Tips]

You have a point. On the other hand, direct mail guys like me will capture huge business when all up and coming copywriters are doing online copy only and only a few of us direct mail guys are left who understand the medium. I earn $500+ an hour right now ... later who knows how much I can charge.

And take those stats with a grain of salt. Direct mail won't go away. As volume goes down, response goes up. That will draw people back to the medium.

[Christopher Wilson]

Hello Nick, very informative article. these stats really do show more and more people are going online to buy products and that online ad writing is a trend that's moving up. your books look to be very informative. Email marketing is also the way to go. I will let me readers and followers know about your blog.God Bless.

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