I get a lot of questions from people who want to know how to find the keywords that have the best demand/supply ratio. The idea being, of course, to choose words and phrases which are in high demand, but for which there is relatively little quality supply.
Getting this right is a key component in the revenue model underlying my money-making websites program.
I use a few different tools.
The first tool, which is free, is the Google AdWords Tool. Designed for use by marketers writing PPC ads, it is freely accessible to everyone and enables you to “eyeball” the demand/supply ratio on keywords. With this tool you want a high search volume and low advertiser competition. This isn’t the most precise or flexible way to find good keywords, but it is a very good guide and it’s free.
When I absolutely want to be sure I’m finding the keywords with the best potential, I use one of three tools which I have to pay for.
One of my favourites is Wordtracker. It feels like they have been online for as long as I have. You can take a free trial, but after that there is a fee to pay. With Wordtracker you can really drill down and get very precise details on the potential of both your primary and long tail keywords.
Another good tool, although I don’t use it as often, is KeywordDiscovery. They slice and dice things a little differently than Wordtracker, but still give you invaluable data on the words that will work best for you.
Finally, if you use SiteBuildIt as the platform on which you create your website, there is an excellent keyword analysis tool included within the service. You can’t access it unless you buy the entire service. But, interestingly, buying the entire service costs less than the annual fees for the other major keyword search services I use. Is their tool in some way “junior” to the other keyword tools I use? Perhaps surprisingly, it’s isn’t. It’s excellent.
These are tools with which I have personal experience, although there are plenty of others out there.
Do you have to pay for one of these last three, or can you get by with the free Google tool? You can get by with the Google tool, if you have to. But in all honesty, I would try to bite the bullet and find the money for one of the paid services. They give you much more accurate and in-depth results, and will ensure that you build your money-making website on a firm foundation.
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