Are visitors to your money-making website close to making a purchase?

When you write your own money-making website, there are a few elements in play.

You need to write some great content, whatever your topic.

You need to attract as many visitors to your site as you can.

And, to make money, you need your visitors to be close to making a purchase.

Let me explain.

Let’s say I want to buy a new digital camera and you have created a site on that topic.

I might do a search for the phrase “digital camera guide”.

What does that say about me? It says I’m looking for information. It says I probably won’t buy a digital camera today. I’m still looking and learning. For now, I’m just window-shopping.

But if I do a search for “Canon PowerShot SD1100IS 8MP Digital Camera”, you would probably be right in thinking that I am very close to making the purchase. If you have a page on that specific model, you would do well to have an affiliate link on that page.

Think about this is as you structure your site and create your pages.

Ask yourself how close your reader might be to actually making a purchase as they read each of your pages.

This doesn’t mean that you shouldn’t write high-value information pages, such as a broad guide to digital cameras. Pages like that add a lot of perceived value to your site and can attract some strong inbound links.

But if you want to make money through affiliate programs be sure that a good proportion of your pages are there to serve the needs of people who are very close to making a purchase decision.

More about my program, How to Write Your Own Money-Making Websites...