Defeating Writer's Block Teleclass.

Last week Michael Stelzner interviewed me on the topic of writer's block and on how freelance writers and copywriters can increase their levels of productivity.

Usually I speak on the topic of writing for the web, so it was an interesting change to be talking about writing productivity for a change.

In a way, it's a sign of the direction my work is taking me right now.

I used to be an online copywriter 100% of the time. But these days I find that about half my time is now devoted to my coaching practice, and to writing guides for writers who want to be more productive and enjoy their work more.

Last week's call was a live teleclass, so I not only answered Michael's questions, but also took questions from writers and copywriters who were on the call.

It was a one-hour call and the participants paid to take part.

Luckily for you, if you're interested, I am now including the full one-hour audio as a free bonus with my writing productivity guide, Writing Rituals. (The guide plus the audio costs less than the amount people paid to take part in the teleclass.)

That's a good deal if you want to learn how to use your writing time more productively.

Comments

[Bob McClain]

I guess I've never understood writer's block. I've never had it. When I was taking various writing courses in college and the professor would just throw a subject at us and say write for the next ten minutes, I could understand people who had difficulties.

But if you're a orofessional copywriter, there's no excuse. It's all about preparation. You must read everything the company has produced; paper, digital, etc.

Tour the company if possible and check out their products, services, processes, etc. And most importantly, interview the people at the company (preferrably the sales people since their words are the closest thing you'll find to real sales copy.)

I wrote an article on my website that recommends that if a client wants to write their own website copy, the best thing to do is put a digital recorder in the pocket of their best sales people and record at least a handful of each of their sales calls or sales meetings or networking events.

This will give you fabulous fodder to boil down and edit into sales and marketing copy for brochures, websites, leave behinds or sales letters.