Nick's Sites and Quick Links

Blog powered by TypePad

« Some thoughts about enjoying your work as a freelance writer. | Main | I love it when companies online do the work for me. »

April 22, 2008

Nick Usborne's Million Dollar Secrets to Online Copywriting

I can now tell you about the online copywriting course I have written. Finally, it is ready to ship.

It has been seven years since I wrote my book, Net Words. And in hindsight, writing the book was a lot easier.

This course takes a "how to" approach. So rather than just tell you how I think a web page should be written, I actually go through each web page step by step and write it.  I go through that exercise for a number of different types of web page, and for emails and e-newsletters too.

Interestingly, while I was ready to write my book back in 2001, I haven't been ready to write a complete course until more recently. How come? Because to take a "how to" approach, I needed more test data under my belt.

Writing a book about how I think things SHOULD be done online is one thing. Writing  a "how to" course depends a lot more on knowing what is actually proven to work, based on valid data.

Unlike most online copywriting courses, this one isn't all about writing single-page sales letters. Instead, I focus on the kinds of sites you and I work on every day...10-page sites, 100-page sites, 1,000-page sites and so on. 

In other words, I address the full complexity of writing for the web...writing single pages, page sequences, link text, keywords, a variety of different kinds of email, e-newsletters and more.

The course comprises my complete body of knowledge on the subject of writing for the web. This is the whole ball of wax, presented in a sequence that makes sense from beginning to end.

Should you get a copy?

If you want to know everything I know about writing for the web, I think this course will serve you well.

I have written it in a way that will work for anyone who writes for the web, whether you are a freelancer, entrepreneur, webmaster or part of an in-house online writing team.

My intention was to write the first "professional grade" course for online writers and copywriters.

I think, and hope, I have achieved exactly that.

The course is being published and marketed by American Writers and Artists Inc and is available through the link below. You might find the title a little exotic, but between the covers it's all me.

Find out more about "Nick Usborne's Million Dollar Secrets to Online Copywriting" here...

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/t/trackback/4107/28372942

Listed below are links to weblogs that reference Nick Usborne's Million Dollar Secrets to Online Copywriting:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

Your email address:


Powered by FeedBlitz

Bookmark and Share