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April 28, 2008

I love it when companies online do the work for me.

Until recently I stored and had my digital photos printed through FuturePhoto.com, a service of FutureShop.com.

A few months ago they sent me an email saying they were going to close down the service. No more photo storage and printing.

With most companies, this would have been step one in a painful process of transferring my photos elsewhere.

But the folks at FuturePhoto did things a little differently.

They did a deal with Kodak.ca. A free transfer of my photos.

That sounded like a good thing, not leaving me in the lurch. But I would still have to do the transfer.

Not so. They then told me they would do the transfer automatically. All I had to do was say Yes.

Plus Kodak would give me 100 4x6 prints free.

Nice incentive.

So I clicked the Yes button and anticipated spending a little time on setting up my new account at Kodak.ca.

Didn't have to.

I just clicked one button and was then told my photos were being transferred, my account had the same login and password as my old one at FuturePhoto and that I should remember to claim my 100 free prints.

Do I feel good about the experience? Sure I do.

So how come most websites make me work so hard to get what I want?

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