Do you segment your email subscriber lists?

Segmenting your list means you can customize your messages in many ways.

How about those subscribers who always click on the links, but never buy anything? Write them a specific sequence of emails to tip them over into purchasing. Maybe send them a survey and learn a little more about them.

How about the group who clicked on and purchased Product A last year? Maybe they would be a perfect match for Product E which you are about to launch.

List segmentation gives the opportunity to speak with different groups of subscribers with carefully customized messages. It not only makes every email directly relevant to each reader, but also results in much higher conversion rates.

If your email delivery service doesn't enable you to drill down and segment in this way...you might want to consider upgrading to a new service.