The new MarketingSherpa Landing Page Handbook

First thing this morning MarketingSherpa published a fully revised edition of their Landing Page Handbook.

You may be one of the many people who purchased the first edition, which was published way back in the fall of 2004.

The original Landing Page Handbook arguably transformed our understanding of how landing pages work, and how they can and should be optimized.

In fact, that report probably gave birth to hundreds of new businesses. It certainly established the term "landing page" firmly in the minds of every online marketer out there.

And now, with the second edition of the Landing Page Handbook, MarketingSherpa delivers an up-to-the-minute understanding of what's new, what's changed and what really works.

It's a monster report, with over 270 pages of charts, text and data.

Compared to the first edition, there are over twice as many charts and landing page examples.

In addition, every element has been updated and all the changes that have taken place in our industry over the last three years have been accounted for.

I'll be writing a full review for the next issue of the Excess Voice newsletter. (I received my review copy of the handbook a few days ago, but haven't had time to study it in detail yet.)

In the meantime, here's the place to go if you would like to know more, and get a copy of the Landing Page Handbook for your office.