Desktop Marketing – a course for freelancers who want to increase their income by offering writing AND design services.

I just finished reading through all 500 pages of this course, and I like it a lot.

The purpose of the course is to broaden the services freelancers can offer their clients.

In particular, it’s perfect for copywriters who want to offer design services. And goodness knows, there are a zillion small companies out there who would love it if their favourite copywriters could also offer a design service.

I was a little cautious as I started reading the course, as I have quite a strong aversion to “amateur” design.

And then I found the real gem at the heart of this course. Whoever wrote all the information on how to design a attractive page that communicates well seems to share my own views and feelings on the topic.

That is to say, the course promotes a classic style of commercial design. The kind of design that communicates quality as strongly today as it did twenty years ago and fifty years ago.

There is even a whole section on typography. From what I see, typography is a dying art. So it’s great to see it being taught and promoted in this course.

I have plenty more to say on the topic and you can read my review of Desktop Marketing here...