The Power of Ridiculous Ideas

I love these guys.

I’m a few thousand miles away from getting myself any Innocent Drinks, but I love the company’s marketing.

Whoever heard of something as crazy as knitting hats for drinks bottles?  It’s nuts.

But it works for this company. And it works only because Innocent Drinks has worked hard to create a community of customers who love both the product and the crazy style and voice of the company.

This is a perfect case study on how to differentiate your products within a busy market dominated by global competitors.

I hope these guys thrive and prosper for many years to come.