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June 09, 2007

7 Ways to Optimize the Performance of Your Home Page

In my last post I talked about how FreeIQ makes it easy for me to upload and present “non-article” content like PDFs, audio, video, webinars and more.

They made it easy, so I’m getting started.

One of the first things I am doing is creating a series of short “Conversion Rate Checklist Reports”.

These are short reports, just 10 to 20 pages long, some with screenshot illustrations.

The idea is to focus in on a single aspect of online marketing, and then present a number of ways in which one can make improvements and increase conversion rates.

These are pretty much the same checklists I use myself when optimizing pages and emails for my own clients.

More often than not, I have either been involved in testing, or found another source of test data that supports each recommendation.

You can find out more about 7 Ways to Optimize the Performance of Your Home Page here...

And at any time, you can check out the growing list of Conversion Rate Checklist Reports here at CoversionInsights.com.

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