If you study your server logs, you'll already know how many people nearly buy something, nearly sign up, nearly register.
The percentage of people who nearly do what you want them to do on your site is scary. After all, you must have got a lot of things right to get them to that page. And then poof!..You've lost them.
Here's something simple you can try. Just beneath the final call to action, add a line that says something like, "Any Questions? If you have any questions you would like answered before [whatever the action is]..." And then direct them to call you, send you an email, click for instant online help...or whatever else works for you.
The point is, if you manage to salvage some extra sales or registrations, you not only increase your immediate conversion rates, but also secure a happy customer who will hopefully return time and time again.
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