nick usborne's blog

Michael Masterson's Accelerated Program for Six-Figure Copywriting

Truth be told, I was pretty nervous when I was asked to review Michael Masterson's Accelerated Program for Six-Figure Copywriting. I'd read a lot of hype about the course and, as I mention in my review, I hate hype.

But you know what - it's an excellent course. Yes, it is focused on direct response, sales-oriented copy. But it is solid, comprehensive and thankfully devoid of hype and breathless nonsense.

And yes, I think every online copywriter should have a grounding in direct response copywriting. As with direct marketing, writing for the web is all about getting people to DO something.

You can read my full review here.

Or...read what a very successful copywriter, Don Mahoney, writes about a career in copywriting and the Masterson copywriting course.

Monday Tip #5: Break up your site content with subheads

The use of subheads is a great way to break up large bodies of content online. But make the subheads useful. Think of your reader scanning the page, looking for the specific piece of content he or she is interested in. Help them find that information with informative, useful subheads.

Remember, not everyone will read the whole page. Many will scan down, looking for one particular piece of content. Help them find it with strong subheads.