The Meatrix: Something Worth Talking About

From time to time, in articles, speeches and elsewhere, I have stated and restated: Say something worth talking about.

When you do that, it gives life to your Web pages, emails, newsletters and ads. Say something interesting or noteworthy online, and the network starts to hum. News travels. The viral element kicks in.

So, congratulations to the folks at BanCruelFarms.org for the creation of their flash animation, The Meatrix. It's amusing, engaging, informative, troubling...and it's an ad.

If only all ads showed that kind of imagination.

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