Kick Ass Email Filters

Today I sent out the latest issue of my Excess Voice newsletter.

Unfortunately, in one of the 'Readers Write Back' segments, one reader had used the phrase 'kick ass marketing'.

You can guess what happened. A significant number of newsletters were not delivered, because people's filters took exception to the word 'ass'.

Yes, I know why the filters are in place. But aren't there enough things in life pressuring us to be good, decent and politically correct?